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Associate Marketing Manager

Oxford University Press
New York, NY 10002
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  • Job Code
    138385191

Oxford University Press

Product/Brand Marketing

Posted: June 02, 2021
Full-Time
New York City, NY, USA

We have been a leading figure in publishing for more than 500 years. We have always been a forward-looking organization, maximizing the technology for the day, but the digital revolution is bringing enormous change, fast. That same spirit of adventure and entrepreneurialism is critical to our future success. In a fast-changing publishing landscape, OUP welcomes the inquisitive, the inventive, and the ambitious; people who challenge the conventional and pioneer the possible.

More about OUP

Make Your Mark, a career with impact

ABOUT THE ROLE

As the Associate Marketing Manager (Journals) you will lead and direct strategy on your associated journal lists, based on departmental goals and objectives. You will be responsible for the development and implementation of strategic marketing plans for key journal lists and key high-value products including development and implementation of key content strategies, social media strategies, targeted eCampaign strategies, third-party event/conference strategies, and approach for engaging advocates to support our goals and enhance end-user engagement with OUP, ensuring journal marketing priorities are in alignment with journal editorial strategies.

Other duties will include:
  • Communication with key stakeholders, ensuring marketing strategies are successfully communicated across key internal and external stakeholders
  • Leading and directing campaigns for your journals, including developing and implementing strategic plans to identify key topics and products and target areas for driving engagement with researchers
  • Development and implementation of key content strategies within key journals, creating content collections in key areas to support driving usage
  • Development and implementation of third-party event/conference strategies, identifying opportunities to engage with conferences on a digital format
  • Analysis, providing regular reporting on performance against KPIs and critical measures of performance and effectiveness
  • Market Knowledge, developing best practice channel and campaign analysis, to measure success/failure or growth/decline, to feed into continuous improvement of understanding discipline researcher market


ABOUT YOU
  • Strategic understanding of, and experience in, marketing
  • Proven understanding of, and experience in, marketing to a range of audiences
  • Strong analytical skills
  • Proven effective communication with external and internal customers negotiation and influencing
  • Experience in publishing (preferable)


GJC Level: I4 (for internal purposes only)

We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)





PI138385191

Posted: 2021-06-03 Expires: 2021-07-04

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Associate Marketing Manager

Oxford University Press
New York, NY 10002

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