28 days old

Brand Manager

USO Inc
Arlington, VA 22201
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  • Job Code
    137226729

Since 1941, the USO has been the nation's leading organization to serve the men and women in the U.S. military, and their families, throughout their time in uniform. From the moment they join, through their assignments and deployments, and as they transition back to their communities, the USO is always by their side.

Today's USO continuously adapts to the needs of our men and women in uniform and their families, so they can focus on their very important mission. We operate USO centers at or near military installations across the United States and throughout the world, including in combat zones, and even un-staffed USO service sites in places too dangerous for anyone but combat troops to occupy.

The Brand Manager is responsible for supporting the Director, Brand Transformation Initiative and providing strategic input, quantitative and qualitative analyses and direction for the USO Brand. Leads cross-functional project team. Coordinates and reports the status of brand transformation KPIs within the USO.

Principal Duties and Responsibilities (*Essential Duties)

  • Lead day-to-day activities of the Brand Transformation cross-functional project team of Director and Manager level colleagues. The list of activities would include project management, team leadership, and communications.
  • Lead day-to-day executional efforts with Marketing & Communications and Direct Response teams.
  • Support research and creative agency management.
  • Contribute to brand positioning development, provide valuable input, strategic thinking, and concept writing to help guide the evolution of this iconic brand.
  • Lead process to determine KPI measurement methodologies, the vendors to execute this measurement and oversee the monthly & quarterly reporting to senior leadership and other internal stakeholders
  • Participate in verbal and written updates on initiative to internal and external audiences
  • Other responsibilities as needed as effort moves forward

Job Specifications

  • 5+ years brand management & marketing experience + MBA or 8+ years of brand management & marketing experience.
  • Military experience or connection a plus.
  • Multi-channel marketing plan development and execution experience including digital/social
  • Brand development work such as brand positioning, concept writing and development, insight identification and translation to action, exposure to consumer research (Quant and Qual)
  • Creative development process on marketing materials, including brief writing and providing feedback
  • P&L management support and/or business case development work
  • At minimum, comfortable with quantitative data analysis. Strength in data analysis a plus.
  • Strong cross-functional project leadership & management experience
  • Some agency management experience
  • Strong organizational behavior understanding
  • Solid written and verbal communication / presenting skills (including PPT development)
  • Strong interpersonal, customer service and problem-solving skills. Ability to interact with USO Leadership, the general public and military audiences at a variety of levels with integrity and professionalism. Ability to manage and influence external vendor relationships.
  • Proficiency using computers and electronics equipment. General knowledge of various software, applications, and programs including but not limited to Microsoft Office Suite.
  • Demonstrated ability to exercise sound judgment related to controversial and/or culturally sensitive subjects. Ability to handle confidential information with tact and poise.
  • Must show initiative, self-motivation, and attention to detail with the ability to manage multiple projects with competing priorities. Ability to quickly and easily adapt to changing organizational needs.
  • Ability to achieve desired results while working collaboratively in a team environment.
  • Ability to perform basic math and project management functions.
  • Ability to obtain and maintain proper credentials necessary to access USO Center locations and facilities including but not limited to security, credit and/or background screening, SOFA status, valid driver's license.
  • Must be a strong advocate of the USO's mission.

Details:

  • This position is located in Arlington, VA. Preference will be given to local candidates within commuting distance to the location. Relocation assistance or remote working arrangements may be considered for highly qualified candidates.
  • Resume and cover letter are required for full consideration.

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PI137226729

Posted: 2021-05-21 Expires: 2021-06-21

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Brand Manager

USO Inc
Arlington, VA 22201

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