17 days old

Data-Driven Email and Loyalty Marketing Manager

Alamo Drafthouse Cinemas
Austin, TX
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Do you love movies? Are you passionate about email and subscribe to more lists than you can count? Is your wallet full of loyalty cards? Well then, this is the role for you

Alamo Drafthouse Cinema is seeking an experienced, data-driven Email and Loyalty Marketing Manager to join our growing team. You will focus on the execution of highly targeted email marketing campaigns and the management of our Victory loyalty program. The successful candidate will have solid experience leading data-driven email programs, growing email databases and customer retention for a sizable brand.


Responsibilities:

  • Own customer segmentation and contact strategies to drive increased traffic, engagement and customer retention
  • Manage the Alamo Drafthouse loyalty program; create raving fans by providing with amazing experiences that drive repeat purchases
  • Drive venue and site traffic, customer frequency, and life-time value through the successful development and execution of loyalty program promotions and targeted offers
  • Report metrics and provide detailed weekly and monthly reporting of email KPIs, campaign summaries, and analyses of A/B test cases to drive ongoing enhancements and topline sales
  • Aid in the creation and implementation of new automated email programs and templates
  • Serve as main point of contact between Alamo Drafthouse Cinemas and ESP (Movio) regarding interface usability, platform functionality and problem resolution
  • Champion continuous improvement of the email development/deployment process including maximizing dynamic content, targeting, personalization, template development in collaboration with multiple stakeholders
  • Manage the email content calendar for national and local markets by leveraging promotional calendar, events, and creative content in partnership with creative managers
  • Analyze and report on specific campaigns, objectives, results and KPIs highlighting success, trends and opportunities
  • Focus on growing email database using multiple strategies, audiences and subscription lists
  • Act as liaison between Marketing, Programming and other cross-functional teams to ensure alignment between all email campaigns and Victory loyalty program
  • Oversee guest support for all loyalty members, ensuring guest satisfaction and responses delivered in a timely manner
  • Manage and communicate loyalty program policies to all members and internal teams
  • Manage and mentor an Email Marketing Coordinator and Guest Support Associate



Requirements

We’re looking for that rare mix of creative and analytical - someone with the imagination to execute unique campaigns as well as the quantitative expertise to form a deep understanding of what drives performance and why. You want to do all you can to keep our customers loyal forever. If this sounds like you, we’d love to hear from you

Qualifications:

  • A Bachelor’s degree in Business, Marketing, Technology or Related Field
  • Minimum of 5 years of email marketing experience at an operational level, preferably in a consumer ecommerce or retail organization
  • Strong hands-on experience with enterprise-level email service platform to manage email lists, conduct audience segmentation, A/B testing, and deploy and track email campaigns
  • Extensive knowledge of email best practices, deliverability improvement, reputation management, CAN-SPAM compliance and industry standard KPIs
  • Experience with A/B testing including test design, list splits, deployment and results
  • A successful track record managing large customer databases to drive sales
  • Project management skills to manage calendars, creative and data needs with tight deadlines
  • Familiarity with push/in-app marketing communication platforms a bonus, but not required
  • Experience managing a loyalty program is a major plus

Benefits

Our benefits program includes Medical, Dental, and Vision, along with company paid leave policies, disability and life policies. If you enjoy movies, food, and beer or amazing beverages, this is the place for you.



Alamo Drafthouse is passionate and dedicated to ensuring our company’s mission and core values, every day, 365 days a year. Part of that is by training to and enforcing Alamo Drafthouse’s Code of Conduct with all staff and vendors



OUR MISSION

Ensure every guest has an Awesome Experience and is excited to come back



OUR CORE VALUES

Do the Right Thing

We strive to be a force for good and stand up for our beliefs in our company, in our industry, and in the world

Foster Community

We apply our values inside and outside our four walls, creating neighborhood theaters that are deeply tied to the local community

Give a Sh!t

We take pride in our work because we know it makes all the difference to our guests and teammates

Boldly Go

Like the crew of a certain Starship, we seek out new experiences and pursue innovation in all of our work

Jobs Rated Reports for Marketing Manager

Posted: 2019-05-08 Expires: 2019-06-07

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Data-Driven Email and Loyalty Marketing Manager

Alamo Drafthouse Cinemas
Austin, TX

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