27 days old

Director of Product Marketing

Total Expert
St Louis Park, MN 55416
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We are looking for a Director of Product Marketing to lead a world-class product marketing organization that excels at building empathy for customers in order to understand and articulate how Total Expert can help make them more successful.

As the Director, you will provide marketing and thought leadership for our products and services, creating meaningful engagement with Total Experts customers and prospects. In this collaborative environment you will be responsible for enabling our field teams as our products and business quickly grow, scaling our messaging and marketing practices at the same pace. You will lead a team of product marketers, overseeing market research, monitoring competitive activity, and engaging prospects and customers to identify their needs and prioritize use cases.

Other key responsibilities include collaborating with product management to influence engineering on new features and roadmaps, and guiding demand marketing to deliver the key messages across various channels. The work you do will empower tens of thousands of financial services leaders to help their customers make critical financial decisions that shape their lives.

Exciting work youll do:

  • Become an expert in our company, our products, our market segments, and our buyers including various stakeholder personas, how they buy and buying criteria.
  • Guide and mentor a team of product marketing managers and implement product marketing best practices.
  • Develop product messaging that demonstrates an understanding of our differentiated value and easily communicates that value to our customers and to the marketplace.
  • Own and drive a go-to-market plan for fast-paced product launches and updates.
  • Lead sales enablement efforts for the product organization.
  • Collaborate with marketing to support corporate programs that build awareness and drive demand for the product
  • Conduct market and customer research to understand buyer audience and develop buyer personas and buyer journey maps.
  • Develop tools that clearly articulate our value proposition at all stages of the customer lifecycle and allows the entire organization to provide meaningful and consistent messaging, including sales pitch decks, sales training, and outreach content.
  • Collaborate with the demand-gen teams to drive the social and outbound marketing efforts to increase the influenced and sourced pipeline metrics
  • Influence the product management roadmaps early in the cycle with case-driven write-ups that helps constructively add or modify the road-map plans
  • Have a technical understanding of the Total Expert product portfolio and effectively communicate those capabilities to a large audience with varying levels of product familiarity.
  • Strong interpersonal skills, ability to give and receive constructive feedback, ability to interact and partner with people at all levels and locations


What we look for:

  • Passionate about product marketing and its role in a fast growing technology company
  • Creativity and drive to differentiate our products in the marketplace.
  • Solid track record of building relationships and collaborating at all levels of the organization.
  • Ability to work independently paired with a desire to learn and grow.
  • Will thrive in startup culture: Has a growth mindset, resilient, adaptable, and curious.
  • Demonstrable business planning, strategic thinking, and analysis skills across multiple market segments with the ability to conceptualize unmapped market segments.
  • Excellent verbal and written communication skills, including experience presenting to large groups.
  • Strong analytical and problem-solving skills.
  • Bachelors degree or equivalent work experience
  • 8-10 years working with SaaS products

Preferred Qualifications:

  • Knowledge in the Financial Services industry


Big Company Benefits, Startup Lifestyle

We believe that living a balanced life leads to more creativity and productivity. Heres what you and your family get for helping us build whats next.

Physical Wellness:

  • Medical, Dental & Vision Coverage
  • Prescription Drug Coverage
  • Health Club Membership
  • Health Advocate Program
  • Flexible Time Off Program

Financial Wellness:

  • Health Savings Account Flexible Spending Accounts Disability Protection
  • Life & Voluntary Life Coverage Voluntary Benefits
  • Pet Insurance
  • 401(k) Retirement Savings Plan
  • Employee Referral Bonus

About us:

Total Expert is a high-growth, venture-backed SaaS company who is the Experience Platform for the financial services industries. Hundreds of banks, credit unions, and lenders throughout the U.S. use our Experience Platform to create customers for life. We enable our customers to build more human connections by creating relevant, engaging, and meaningful customer experiences.

At Total Expert, we strive for excellence, innovation, and customer success in everything we do. We are determined to reimagine the way people and technology work together so that we can allow our customers to build more meaningful, human connections with their customers.

Simply put, we believe that we are all a part of building something awesome and are committed to creating a world-class team and culture to do it.

Posted: 2020-06-12 Expires: 2020-07-12

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Director of Product Marketing

Total Expert
St Louis Park, MN 55416

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