20 days old

Traffic Manager - Radio

Capitol Broadcasting Company
Raleigh, NC 27606
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WRAL-FM and WCMC-FM are community-oriented powerhouse radio stations that attract enormous, loyal Triangle audiences who rely on us for credible service elements (news, traffic, weather), feel-good music and engaging, passion-driven sports talk plus play-by-play. Our Traffic Managers are at the heart of it all, maximizing station commercial logs and efficiently utilizing all pockets of available inventory.

This is a full-time role based in Raleigh, NC that reports to the stations' Director of Sales. This role will primarily focus on our sports radio stations but will also lend support to our Raleigh Adult Contemporary format and Wilmington, NC property as necessary.


The Traffic Manager supervises the commercial inventory for our sports radio stations, ensuring that all inventory is managed in accordance with all corporate policies and procedures, FCC guidelines, and network requirements. This position will oversee logs and work with sales and other departments to maximize revenue for our stations.


Maintain commercial inventory traffic system in Wide Orbit.

  • Collaborate with sales management to maximize all avails
  • Ensure that daily program log is produced in a timely and accurate manner
  • Maintain an accurate 13-week commercial avail projection, work future weeks proactively
  • Monitor avails and inform sales management of changed inventory and/or programming
  • Inform sales management well in advance of any upcoming sellout issues
  • Collaborate with Programming Department to resolve any issues with logs
  • Ensure accuracy of coding / rates for commercial orders
  • Work closely with Wide Orbit team to resolve issues, provide feedback, and complete any additional training necessary to improve proficiency
  • Provide regular feedback to sales management as to system efficiencies


  • Minimum 3 years' broadcast traffic management, experience with Wide Orbit strongly preferred
  • Ability to manage a complex process with high level of organization and attention to detail
  • Work effectively in a team environment; build and maintain a positive rapport with all departments
  • Proven record of dependability, willingness to work evenings or weekends as workload requires
  • Capable/willing to resolve unexpected, last-minute problems with flexibility to manage unscheduled changes
  • A high level of proficiency with computers, software and new technologies
  • Able to manage stress effectively
  • Possess excellent oral, written and interpersonal skills
  • Receive, process, and maintain information through oral and/or written communication effectively


  • Work in compliance with Company policies and procedures
  • Project an appropriate professional appearance and demeanor
  • Maintain confidentiality by not discussing internal matters, company strategies, client's proprietary information, personnel matters, wage and salary information or any sensitive information with clients, competitors, listeners, the media or inappropriately with co-workers, and by not distributing our proprietary research or other information to our competitors.

EOE, M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify.

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.


Posted: 2021-07-15 Expires: 2021-08-15

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Traffic Manager - Radio

Capitol Broadcasting Company
Raleigh, NC 27606

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